How brands leverage Heystack Insights

Minimize Returns

Identify the root causes behind product returns - whether driven by unmet expectations, logistics errors, usage confusion, or quality concerns. Heystack analyzes customer feedback and return comments at scale to surface both strategic fixes and quick wins that reduce avoidable returns by over 23%, without requiring any product changes.

Spot Market Gaps

Customers constantly signal what they want - without filling out surveys. By analyzing millions of reviews across brands and categories, Heystack uncovers unmet needs and reveals whitespace opportunities where demand exists but current products fall short.

Improve Quality

Identify and fix quality issues before they escalate. Heystack monitors quality signals across SKUs, batches, factories, and retailers to surface emerging issues early - before they impact scale, satisfaction, or brand trust.

Fuel Innovation

Build products grounded in real customer demand - not assumptions. Heystack transforms unstructured customer opinions across retail and social channels into clear, actionable innovation signals - revealing who customers are, what they expect, and how preferences are shifting.

Product and innovation teams use these insights to validate ideas early, prioritize the right features, and design with confidence - reducing risk while accelerating winning innovation.

Refine Positioning

See your brand through your customers’ eyes. Heystack uncovers the product strengths customers value most, highlights the keywords, phrases, and tone they use, flags confusion or misconceptions, and shows whether they’re choosing the right product.

Marketing and e-commerce teams use these insights to craft PDP copy, claims, and messaging that speak in customers’ language - aligning promises with perception, building trust, and boosting conversions.

Testimonials

What people say about us

Heystack has been an invaluable partner for Central Garden & Pet. Their real-time insights from product reviews and social data have bolstered our journey for consumer centricity. Heystack has helped us find market opportunities, identify roadmaps for product development and stay ahead of the competition. Heystack's insights empower our teams to innovate, launch new products, and align our marketing strategies with evolving customer preferences. Their prompt support makes us feel like we have an extended analytics team at our disposal.

Alexandra Tanner

VP Digital Commerce
Central Garden & Pet

Heystack has been a transformational partner, helping our teams quickly access actionable product and marketing insights during major organizational change. Their dashboards empowered designers, strategy, and marketing teams to make better decisions—from product optimization to targeting new customer segments. Most importantly, the insights were immediately usable, enabling faster execution and real business impact across the organization.

Anchal Guardiana

Business Strategy & Insights
Dickies, a VF Corp Company

This tool plays a major part in understanding the current state and where to invest and improve for all of our functions! It stacks high in time to market and capabilities.

Sridhar Nallani

EVP & CIO
Backcountry

We decided to implement Heystack as soon as it showed one to one mapping in the product quality issues we were seeing working with with an outside agency in real time and at a fraction of the cost.

Jenny Ming

CEO, Rothy's
Former CEO at Charlotte Russe

Heystack has very efficiently streamlined our quarterly analysis of newly launched products to uncover the top reasons for underperforming categories across the entire organization.